Meaning of gimmick in English

1. Pronunciation

   /ˈɡɪmɪk/

   US accent

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   UK accent

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1. Noun

   gimmick

   Etymology

   1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being ‘a piece of magicians' apparatus’

   Definitions

   1. something whose name is either forgotten or not known
2. 2. any clever (deceptive) maneuver

   Examples

   • « he would stoop to any device to win a point »